Innovative dumbbells, from two to ten kilos in one operation

“Flexbell” is the result of a simple need and an ingenious idea. This flexible dumbbell is five dumbbells in one, and also smart, sleek and stylish. As you simply turn the handle when in its base, you select how much it should weight when you lift it up. What started with a prototype has evolved into an entire communication concept in collaboration with Jesper Design. The classic image of a bodybuilder was turned upside down as Personality Gym builds its brand on a new aesthetic with the potential to reach a new audience.